Resume
A decade of SEO and content strategy work — driving $7M+ in attributed revenue across B2B SaaS, e-commerce, and media. Currently focused on the frontier of AI-driven content and answer engine optimization.
Experience
SEO Copywriter — Almo Corporation
Jan 2025 – Present · Pennsylvania
- Built and maintain an SEO dashboard in Jungle Scout Cobalt tracking keyword rankings, share of voice, and revenue — insights compiled into monthly reports shared with the Marketing Director.
- Designed an AI/LLM-powered copy workflow that cut content production time by 33%+, exceeding a 30% efficiency target while maintaining brand voice at scale.
- Expanded SEO capability org-wide by providing keyword research, tutorials, and reusable AI workflow docs to Customer Service and Customer Content teams.
SEO Content Marketing Analyst — Codecademy
Nov 2023 – Nov 2024 · New York
- Led SEO strategy producing 400+ new content pages, 2.5M unique views, and an estimated $5.3M in attributed bookings.
- Authored and optimized blog content generating 250K+ unique views and ~$1.7M in bookings.
- Produced monthly SEO reports for the Director of Product Marketing covering site analytics, competitive insights, and branded vs. unbranded performance trends.
SEO Content Marketing Associate — Codecademy
Mar 2021 – Nov 2023 · New York
- Co-developed an editorial blog generating ~200K monthly unique visits and ~100K SEO visits — 15% of total site SEO traffic.
- Optimized existing web content to improve SERP rankings and grow organic market share across targeted pages.
- Collaborated with freelancers, SMEs, and internal stakeholders across blog, social, landing pages, and email newsletters.
Digital Marketing Consultant — Independent
May 2017 – Present · Remote
- Full-scope SEO and content strategy for small business clients — keyword research, competitive analysis, site audits, and custom content roadmaps.
- Channel strategy and growth marketing packages for independent creators, covering SEO, content pillars, and audience development.
Core Competencies
SEO Strategy & Execution · Content Marketing · AI-Powered Workflows · Prompt Engineering · Competitive & Market Analysis · Web Analytics · Cross-Functional Collaboration · Copywriting & Editing · Social Media Marketing · Presentation Development
Tools
SEMrush · Google Analytics · Google Search Console · WordPress · Jungle Scout Cobalt · Stackline · Excel · ChatGPT · Claude · Generative AI Platforms
Education
B.A., Communication — Rutgers University, New Brunswick, NJ
Minor in Digital Communication, Information & Media
A.A., English — Hudson County Community College, Jersey City, NJ
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