Writing / POV
Notes, frameworks, and essays on organic growth, AI search, content systems, and how I think about the work. This is a credibility layer, not a content farm — things I’ve actually worked through and want to put on the record.
Topics I write about
SEO Strategy & Execution · AI Search / GEO / AEO · Content Systems · Marketplace & E-Commerce Search · Measurement & Reporting · Organic Growth Operations
Essays & Frameworks
Why AEO Is the Next Moat for Organic Growth
AI Search · AEO · Strategy
Search is shifting from ten blue links to direct answers — and most brands are still optimizing for a model that’s already changing. This is a framework for thinking about answer engine visibility before it becomes table stakes.
⟳ Essay coming soon
How I Built an AI Content Workflow That Actually Holds Brand Voice
AI Workflows · Content Operations · Prompt Engineering
Most AI content implementations fail at the same point: they optimize for speed and sacrifice voice. This is how I approached the problem at Almo — cutting production time by 33% without the output sounding like everyone else’s LLM copy.
⟳ Essay coming soon
Organic Growth Reporting That Actually Informs Decisions
Analytics · Measurement · SEO Strategy
Most SEO reporting tells leaders what happened. The best reporting tells them what to do next. Notes on how I structure dashboards and executive-facing reports so that organic data drives real resource decisions — not just monthly slides.
⟳ Essay coming soon
Marketplace SEO Is Not Website SEO: A Field Guide
Marketplace Search · E-Commerce · Amazon SEO
Amazon, Walmart, Wayfair — each has its own ranking logic, and treating them like Google is a fast way to leave visibility on the table. A practitioner’s breakdown of how marketplace search actually works and where most brands get it wrong.
⟳ Essay coming soon
Want to talk through any of this?
I’m open to conversations about organic growth strategy, AI search, and content operations — whether that’s a role, a collaboration, or just a good discussion.